The Art of Shipping Entertainment

In the entertainment industry, getting a deal signed is only half the story—the real plot twist begins with delivering the goods. From global streaming giants to niche broadcasters, every licensed title demands a behind-the-scenes coordination effort: sourcing masters, tracking formats, managing assets and getting content into the right hands, on time, every time. This is where MediaRights steps in—not just as a rights management platform, but as the orchestrator of content logistics, turning the complex task of material servicing and shipping into a streamlined, intelligent and surprisingly elegant operation.

Defining Materials at the Deal Stage

Material servicing in MediaRights doesn’t wait until after the paperwork is signed—it begins the moment a deal is created. Right within the sales order or contract, users can define exactly what materials need to be delivered for each product: whether that’s full-length masters, promos, subtitled versions or metadata packs.

What sets MediaRights apart is the level of granularity. Material requirements can be specified per line item, allowing for tailored delivery strategies across multi-title deals. For each product, users can outline:

• Technical formats (SD, HD, 4K, PAL/NTSC, etc.)
• Audio/video specs (language versions, channel configs)
• Physical or digital delivery methods
• Associated fees and shipping instructions

It’s a proactive, deal-aware approach to fulfillment that ensures nothing falls through the cracks later on. And while many shipments are contract-based, MediaRights also supports non-contractual servicing, such as sending promotional assets, trailers or festival screeners. This flexibility means users can handle a wide range of requests with the same ease and precision.

Managing the Asset Universe

Behind every great delivery is a well-organized vault. MediaRights comes equipped with a fully embedded asset management system, giving teams full visibility into the materials they have—before they commit to what they need to send.

Assets can be anything from film reels and DigiBeta tapes to ProRes files, subtitle tracks and audio dubs. Each entry supports detailed metadata:

• Format and resolution
• Audio/subtitle languages
• Storage location (physical or digital)
• Version notes, identifiers and more

This isn’t just a digital library—it’s a servicing command center, letting you quickly assess what’s ready to go, what needs to be dubbed or transcoded and where it’s all stored.

Material Servicing in Action

Once contracts are live and materials are requested, the Material Servicing Panel becomes the operational hub. Here’s where logistics meets user experience:

• Pull a real-time list of upcoming or overdue requests
• Filter by product, licensee, format or delivery method
• Match requests with available assets
• Trigger duplication, conversion or subtitling workflows
• Initiate physical shipments or digital deliveries

Material servicing in MediaRights can be tied directly to a contract—as the fulfillment of a deal’s agreed-upon terms—or it can be initiated as a standalone request, such as delivering promotional materials, screeners or trailers to marketing partners, festival coordinators or platform curators. Both types of servicing follow a similar streamlined workflow, giving teams full flexibility in how they manage different content distribution scenarios.

Whether you’re sending a French-dubbed version of a drama to Canada or uploading a 4K master for a VOD launch in Southeast Asia, MediaRights keeps everything traceable and on-task.

MediaRights also keeps a detailed record of every step—from duplication orders and subtitle or dubbing workflows to final shipments—complete with logs, timestamps and delivery statuses. So instead of chasing down updates, your team always knows exactly where every asset is, and the “Where is that master?” email becomes a thing of the past.

There Is a Delivery Behind Every Story

Material servicing isn’t just about shipping files—it’s about delivering on the promise of a story. A signed contract may close the deal, but it’s the actual delivery of the content that brings it to life for audiences around the world. Whether it’s a drama dubbed in Spanish or a trailer ready for a festival, getting the right version to the right place is what truly activates the viewing experience.

MediaRights makes that possible—without the drama. By seamlessly connecting sales data with asset availability and operational workflows, the platform turns what used to be a logistical tangle into a smooth, strategic process. It’s where smart technology meets storytelling execution.

The entertainment supply chain doesn’t end with a handshake—it ends when the right file (or reel/disc) reaches the right screen, at the right moment. MediaRights is built to make that moment frictionless, traceable and even enjoyable for the teams behind the scenes.

In a world where rights are global, windows are short and expectations are high, MediaRights redefines the art of shipping entertainment—with smart tools, streamlined workflows and a whole lot less chaos.

Visit our website or contact us today to learn more about how MediaRights can empower your business.